Memo
The goal
Notes apps are good at keeping things and bad at doing things. You capture, you organize, you come back a week later and the pile is still a pile. Memo starts from a different premise: the assistant should live inside the work, read what you capture and move it forward.
That assistant is Benji. It is not a chat window bolted to the side of the app. It reads your notes, runs research overnight, drafts plans and files what you type into the right place.
The challenge
Trust. An assistant that acts on your notes has one job above all the others: never make you nervous. Every move Benji makes had to be visible, reviewable and easy to undo. The moment an assistant files something wrong and hides it, you stop letting it file things.
My role
I helped define the user flows and the journey mapping, and shaped which features made the MVP. The point was to keep scope tight enough for an initial closed beta.
How it works
One input, three modes. The same box asks Benji a question, captures a note or adds a task, and it switches modes without your hands leaving the keyboard. Ask for something bigger and Benji answers with a structured plan you can read before anything runs. Approve the whole card, toggle individual steps or dismiss it. Benji does the work. You keep the judgment.
The day is the spine. Each morning opens with a brief: the research Benji ran overnight, the notes it prepared and the tasks that need a look. Notes get read, compared against what Benji already knows and connected only when the confidence is high. Tasks parse their own due dates from plain language.
The shape of it
Underneath the assistant is a real notes app. Notes group by day. Projects and areas gather the work so a week reads at a glance, not as a backlog you have to decode.
The assistant doesn't sit beside the work. It sits inside it.
The result
A working Mac app with an assistant that briefs, researches, plans and files. The experiment did its job. It showed the team how far AI-native development can already go, end to end, on real product work.
