Christian O'Brien

Head of Product and Client Experience

Across 50+ engagements spanning brand, web, product and AI-native builds, I lead product strategy and client experience from first call to delivery. Every client wants a different outcome. Some are raising, and their 2025 rounds topped $900M. Some need a cohesive brand, a marketing site and an MVP. Others want growth: better design, better customer experience and AI layered in where it serves their goals. I start with their users and competitive landscape, then build the visual case for the path that gets them there. Grew the agency to $1.3M average ARR across 20–25 retainer clients at 100% client satisfaction. Off/Menu challenges the traditional agency model with a monthly retainer, not a long lock-in contract. The goal is speed: explore the inspiration, the verticals and the concepts, then share new work every couple of business days.

Senior Product Manager → Principal Product Manager

Clients included Freedom Financial (now Achieve), Medline and SC Johnson. Leading product strategy and delivery, I helped ship a new digital loan experience for Freedom that added $2.3M a month in originations, with loan margins up 110% and TCPA acceptance up 200%. Working with cross-functional teams, we rebuilt the order management behind more than $15B of Medline orders, took the Candor scrub line to market against Figs and drove engagement up 30% on a Rotary International and USAID partnership campaign. I also built the product management practice, mentoring and managing product managers on their growth, their client work and the areas where they could improve.

Product Analyst → Product Consultant → Product Strategist

Product strategy for Northern Trust and Gallagher. I learned the mechanics early, running Scrum Master and Product Owner ceremonies across three cross-functional agile teams, then moved into the strategy work: growing usership of Northern Trust's Private Passport platform 10% among high-worth members, helping unify Gallagher's regional sites into one global platform that lifted digital applications 7% and leading six executive alignment workshops.